Amoux is a behavioural science firm applied to brand and business. Not an agency. Not a consultancy. The first neuromarketing firm in the Middle East and Australia, working across eight integrated divisions to diagnose the human problem beneath every business symptom.

Where does Amoux operate?

Amoux operates across the United Arab Emirates, Jordan, Qatar, Saudi Arabia, and Australia. The firm's primary commercial focus is the GCC, with Dubai, Doha, and Amman as its core markets. Engagements are run from any of these locations.

What is neuromarketing, and how does Amoux apply it?

Neuromarketing is the application of behavioural and cognitive science to how people decide. Amoux uses it as the load-bearing structure beneath every recommendation — research, strategy, brand, and creative are briefed by behavioural evidence rather than creative instinct or executive opinion.

How is Amoux different from a branding agency or a consultancy?

Most agencies execute briefs. Most consultancies frame them. Amoux changes them. The defining move is reframing the question a client is too close to ask. Behavioural science is structural, not decorative — and the same senior team diagnoses, designs, and delivers.

What kinds of clients does Amoux work with?

Amoux works with three kinds of organisations: governments and institutions running national-scale communications; enterprises repositioning for the next decade; and growth-stage ventures past product-market fit. The methodology is the same. Only the application changes.

How does an Amoux engagement begin?

Most engagements begin with thirty minutes — no deck, no pitch, a conversation about what the client is solving and whether Amoux is the right firm to help. From there, the typical first step is a Blueprint: a six-to-eight-week diagnosis that produces a plan, not a proposal.

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Most firms answer the brief.
We change it.

We help organisations, brands, governments, founders and investors decide what to build, how to shape it, brand it, market and scale it by combining science, psychology, business, art and AI.

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trusted by pioneers

trusted by pioneers

Most firms answer the brief.
We change it.

We help organisations, brands, governments, founders and investors decide what to build, how to shape it, brand it, market and scale it by combining science, psychology, business, art and AI.

BOOK MEETING

trusted by pioneers

let's talk numbers

A portfolio full of marketing strategy, branding, design and pure business.

A portfolio full of strategy, branding, neuromarketing, design and pure business.

82+

Brands Positioned

135+

Happy Clients

1200+

Works Crafted

23+

Partners Worldwide

A wave powered
by science.

We integrate traditional and modern marketing methods, focusing on sparking emotion, memories, and senses to formulate a powerful and ethical neuromarketing solution.

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marketing neuromarketing branding agency amoux consumer behaviour brain sketch

to simplify it…

Part of our recent rebrand was the octopus, we just love how adaptive it is. The octopus has three hearts;

knowledge+

The Psychology Behind Brand Choice in the GCC

Why Great Branding Is More Than a Logo

Jagged shards of translucent blue ice against a dark frozen surface

Can AI Understand Consumer Emotion?

a close up of a chess board with pieces on it

A Brand Is Not What You Say It Is: The UAE

Analysis of Jordan Create V.2 marketing strategy explaining how community and creator proximity achieved 70M+ organic reach.

When an Experience Becomes Its Own Distribution

Who Your Customer Is No Longer Predicts What They Will Do

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It's in THE…
The Pizza Studio
August 2022
A Night En Provence
L'Occitane
December 2023
It's in THE…
The Pizza Studio
August 2022
Savour The Brew
Geisha
June 2023
CEREBRO Branding
CEREBRO
June 2022
Join The MVMNT
MVMNT
January 2023
It's in THE…
The Pizza Studio
August 2022
A Night En Provence
L'Occitane
December 2023
It's in THE…
The Pizza Studio
August 2022
Savour The Brew
Geisha
June 2023
CEREBRO Branding
CEREBRO
June 2022
Join The MVMNT
MVMNT
January 2023
It's in THE…
The Pizza Studio
August 2022
A Night En Provence
L'Occitane
December 2023
It's in THE…
The Pizza Studio
August 2022
Savour The Brew
Geisha
June 2023
CEREBRO Branding
CEREBRO
June 2022
Join The MVMNT
MVMNT
January 2023
It's in THE…
The Pizza Studio
August 2022
A Night En Provence
L'Occitane
December 2023
It's in THE…
The Pizza Studio
August 2022
Savour The Brew
Geisha
June 2023
CEREBRO Branding
CEREBRO
June 2022
Join The MVMNT
MVMNT
January 2023

deep marketing.

Marketing is about digging deep and understanding the psychology of your customer. What they need, want and desire. Business decisions should be built based on that.

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verified by the best

Raed
Hamada
Chairman, Hamada
Dana
Shaheen
Board, PALx
Maha
Daas
Community Manager, RAS
Scott
Lee
Director, AXICON
Omar
Smadi
Director, JNA Solutions
Randa
Escondose
Retail Manager, L'Occitane
Aren
Salbashian
Managing Partner, BLK
Ghayda'a
Salameh
Director, JGBC
Nancy
Faraj
Partner, MN Home Australia
Laith
Antar
Cofounder, sin(sign)
Qusai
Mahasneh
Founder, Vindecari
Marwan
Abu Sakha
CEO, Kitchefy
Kamal
Jayyousi
Founder, Geisha Coffee
Sara
Mansour
Founder, Sara Mansour
Raed
Badran
Cofounder, bodra
Tala
Al Dafesh
Marketing, Al Ameed Coffee
Reham
Al Shehab
Creative Director, Unbox
Taophyc Oduborisha
Founder, Clovigor Meals
Harry
Vardis
Owner, Cameron's
Seo
Jeongmin
Founder, IKKO
Rasha
Al Shehab
Director, Unbox
Kareem
Masoud
Marketing, Careem
Mohammad
Sweid
CEO, Level Up Formwork
Mays
Abed
Manager, Alf Layla w Layla
Raneem
Abu Baker
Marketing, Floward
Abdullah
Hasan
Founder, CEREBRO
Roberta
Aventura
Founder, SEP Jordan
Ahmad
Hmaidi
Sales, Lamar Heights
Farah
Hourani
Manager, Fabric Aid
Faisal
Hashem
Owner, The Pizza Studio
Bakr
Obaidi
Founder, AMRYA
Hesham
Tomeizeh
Owner, Al Taher Sweets
Mustafa
Korcun
Owner, WTC
Manaf
Al Khaledi
Founder, Carman Co.
Ahmad
Marwan
Marketing, JHGC

Drag the ball

& enjoy.

your agency's agency.

Amoux Group has excellently positioned over 100 startups, brands, governments and SMEs in the UAE, Qatar, Jordan & Australia using integrated marketing, deep branding, CX, AI or the sweet power of science. Some agencies partner up with us to provide their clients with that…

Recent works

Built by hand.

Amoux Agency is the leading neuromarketing & branding agency in the UAE, Jordan & Australia. We combine the power of psychology, neuroscience and good old business strategy to craft brands, create experiences and build marketing solutions that walk the walk.

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